STAFF REPORTS

The H.G. Hill Reality Company announced two new businesses in the Hill Center Brentwood with the addition of Eat the Frog Fitness and MOOYAH Burgers, Fries and Shakes.

According to a news release, Eat the Frog Fitness was founded by 2008 Olympic gold medal-winning decathlete Bryan Clay and longtime fitness executive Joe Culver who aim to deliver personalized workouts in a studio setting 24 hours a day, 7 days a week.

“Our approach empowers members to build and maintain their fitness growth,” Clay said in a news release. “We threw out the old metrics and rewrote the playbook to provide a completely different experience from what people typically experience at gyms and through personal training.”

Lee and Beth Ann Stromatt, owners of the Hill Center Brentwood studio, searched for a fitness concept that was unique and new to Williamson County. 

“Bryan and Joe’s approach to helping people achieve their fitness goals over the long term was especially appealing to us,” Lee Stromatt said. “We are thrilled to bring the first Eat the Frog Fitness in Tennessee to Brentwood.”

The company’s name comes from a Mark Twain saying that if you eat a live frog first thing each morning, nothing worse will happen to you the rest of the day. 

“Fitness is most people’s ‘frog,’ it’s what they procrastinate the most. Eat the Frog Fitness members across the country that follow the prescribed personalized workout plan are achieving faster and longer-lasting results as opposed to what they realized with their former fitness routines,” Stromatt said.

The 3,071 square foot studio is expected to open in the first quarter of 2020 and will be the concept’s 33rd location. 

Pre-sales have begun, with the best rates and special benefits offered to the first 100 founding frog members. To learn more, text 615-431-3764.

The Hill Center Brentwood location will be the first MOOYAH Burgers, Fries and Shakes location in Middle Tennessee with an expected opening date of spring 2020.

The fast casual, “better burger” concept offers mouthwatering made-to-order burgers, hand-cut french fries and real ice cream shakes. 

The company’s stated mission is to deliver the best burger, fry and shake experience EVER, and have fun doing it, by serving never-frozen 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers, black bean veggie burgers and all-beef hot dogs.

 Non-GMO potato and multigrain buns are baked in-house daily, and guests can experience building their own burger, choosing from five real cheeses, bacon, avocado and 20 free sauces and veggies. Their simple, focused menu of three core items allows MOOYAH to focus on food quality to ensure customers consistently get the best burger ever.

“It’s exciting to bring a fun brand to Brentwood, while being serious about the food we serve. We are talking about fresh-baked buns, never-frozen beef, hand-cut fries, real ice cream shakes and new Keto, vegetarian and low-calorie burgers,” General Manager Martin Arguello said in a news release.

The brand opened its first location in Plano, Texas in 2007 and currently operates 73 locations throughout the U.S. and 10 international locations in Canada and the Middle East.

In addition to the new phase two retailers, the upper and lower level garages are open and planning continues on the approximately 90,959 square foot AC Hotel by Marriott that will have 148 rooms and is located at the west end of the development abutting Maryland Way Park.

“We are pleased to bring these new to Tennessee brands to Hill Center Brentwood, offering an expanded roster of health and wellness, and restaurant options to the community and to the center’s employees,” Jimmy Granbery, chairman and CEO, H.G. Hill Realty Company said.

Phase II additions add 196,993 square feet to the current 237,828 square foot center, bringing the total square footage to 434,821. Once fully developed, the development will consist of approximately 600,000 square feet.

For additional information about Hill Center Brentwood, including current retailers and restaurants, and leasing information visit hillcenterbrentwood.com.